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With this quirky video made for YouTube, CPA Australia wants to encourage everyone to spare a thought for their unloved superannuation.
Styled as a documentary about unrequited love, the film follows an overly earnest young man as he tries to win the love of his life, who sadly finds him boring.
Gradually the viewer realises the spurned character is superannuation and he's prepared to hang in for the long term. In the present market volatility, it's a poignant reminder to "Learn to love your super".
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